Recently, Xi'an RuiRen Biotechnology Co., Ltd., a subsidiary of Chongqing Joywin (operating as Joywin Natural), joined a delegation organized by the Shaanxi Plant Extract Industry Association to take part in the Chinese Embassy Open House in Washington D.C. As a standout representative of Shaanxi's plant extract sector, Joywin Natural brought its core technology products to the event, showcasing its innovation strengths directly to American consumers.
On May 2, the Chinese Embassy welcomed over 10,000 visitors. The Joywin Natural booth buzzed with activity throughout the day as its Low-Sodium Seasoning Salt, perfectly aligned with the rising healthy eating trend, drew a large number of attendees who stopped to inquire, sample, and learn more. According to on-site feedback, all product samples and brochures were completely distributed well before the event ended. "American consumers' enthusiasm for functional health ingredients exceeded our expectations significantly and revealed enormous market potential," said a Joywin Natural representative.
During the one-on-one matchmaking session of the subsequent trade conference, Joywin Natural's Low-Sodium Seasoning Salt became one of the key highlights for U.S. buyers. Multiple purchasers put forward specific product requirements and expressed strong intentions to cooperate on the spot. Reflecting on the trip, Joywin Natural noted that this cross-Pacific journey not only provided direct, firsthand insight into the robust demand for health ingredients in the U.S. market, but also opened direct communication channels with potential customers and partners through the dual platforms of the Embassy Open House and the trade conference. "Moving forward, we will leverage the 'U.S.-China Botanical Bridge' framework to accelerate the international expansion of our Low-Sodium Seasoning Salt and other core products, further strengthening our competitiveness in the global health ingredients industry."